Comments for The Reason: Insight. Ideas. Impact http://the-reason.com Insight. Ideas. Impact Wed, 04 May 2011 17:13:22 +0000 hourly 1 http://wordpress.org/?v=3.3.2 Comment on Chrysler Favors Impressions over Expressions by thereason http://the-reason.com/2011/05/chrysler-favors-impressions-over-expressions/#comment-592 thereason Wed, 04 May 2011 17:13:22 +0000 http://the-reason.com/?p=451#comment-592 Thanks Kev. I'm not sure why Prince keeps doing that... I don't think he fully gets the digital age. One thing for sure... it keeps his concerts packed because that's the only way you gonna get to see him Thanks Kev. I’m not sure why Prince keeps doing that… I don’t think he fully gets the digital age. One thing for sure… it keeps his concerts packed because that’s the only way you gonna get to see him

]]> Comment on Chrysler Favors Impressions over Expressions by Kevin Walker http://the-reason.com/2011/05/chrysler-favors-impressions-over-expressions/#comment-591 Kevin Walker Wed, 04 May 2011 12:53:03 +0000 http://the-reason.com/?p=451#comment-591 Jeff: You are dead on about consumers being in control. The deft marketers know this but Chrysler missed an opportunity here. They could have gotten behind the small business person who came up with the idea but I am sure that move destroyed a lot of local goodwill that had been built up. This same approach has negatively impacted Prince. He could have cultivated more fans by letting his videos be seen on youtube, however he keeps issuing cease and desist letters to his most die hard fans, that is a huge #fail. Keep up the great writing Jeff. Jeff:

You are dead on about consumers being in control. The deft marketers know this but Chrysler missed an opportunity here. They could have gotten behind the small business person who came up with the idea but I am sure that move destroyed a lot of local goodwill that had been built up. This same approach has negatively impacted Prince. He could have cultivated more fans by letting his videos be seen on youtube, however he keeps issuing cease and desist letters to his most die hard fans, that is a huge #fail. Keep up the great writing Jeff.

]]> Comment on Aspirin vs Vitamins by Kevin Walker http://the-reason.com/2010/10/aspirin-vs-vitamins/#comment-5 Kevin Walker Wed, 27 Oct 2010 21:23:51 +0000 http://the-reason.com/?p=124#comment-5 Thanks for the mention Jeff, you are doing great things as well. Thanks for the mention Jeff, you are doing great things as well.

]]> Comment on Why do customers hire you? by Jeff Meade http://the-reason.com/2010/09/why-do-customers-hire-you/#comment-7 Jeff Meade Fri, 24 Sep 2010 18:50:54 +0000 http://the-reason.com/?p=130#comment-7 Good point. You have to figure out how to get attention. Without attention, there is no way to communicate your story. Once you get attention, then you can start down the path of becoming familiar. Good point. You have to figure out how to get attention. Without attention, there is no way to communicate your story. Once you get attention, then you can start down the path of becoming familiar.

]]> Comment on Why do customers hire you? by Keenan Davis http://the-reason.com/2010/09/why-do-customers-hire-you/#comment-6 Keenan Davis Fri, 24 Sep 2010 15:00:34 +0000 http://the-reason.com/?p=130#comment-6 Another thing I've found is that people do business with people they "know, like and respect". This works great for business to business relationships but, it as effective when applied to a business to consumer situation as well. The "know" is the brand awareness part, I can't buy your product/service if I don't know it's there. The "like" is the differentiating factor, you spoke about these above...all can/will make people like your product/service and "respect" comes from actually filling the want/need your product/service purports to do. Another thing I’ve found is that people do business with people they “know, like and respect”. This works great for business to business relationships but, it as effective when applied to a business to consumer situation as well. The “know” is the brand awareness part, I can’t buy your product/service if I don’t know it’s there. The “like” is the differentiating factor, you spoke about these above…all can/will make people like your product/service and “respect” comes from actually filling the want/need your product/service purports to do.

]]> Comment on Hawaiian Airlines = Fail by Jeff Meade http://the-reason.com/2010/04/hawaiian-airlines-fail/#comment-17 Jeff Meade Mon, 10 May 2010 16:50:30 +0000 http://the-reason.com/?p=142#comment-17 Thanks for the post Dom. We don't expect companies to always be perfect, but we want them to admit and correct their mistakes. Thanks for the post Dom. We don’t expect companies to always be perfect, but we want them to admit and correct their mistakes.

]]> Comment on Hawaiian Airlines = Fail by Dom http://the-reason.com/2010/04/hawaiian-airlines-fail/#comment-16 Dom Sat, 08 May 2010 16:07:23 +0000 http://the-reason.com/?p=142#comment-16 I remembered your customer service post this morning while getting coffee at Starbucks. It's interesting how Hawaiian Air failed you, their customer. They were willing to take your money (lots of it) quickly and promise to get you to your destination, but will make you have to totally work for it. Anyways, to my point in posting... I ordered our tall Americanos, a breakfast sampler, and a spinach feta wrap. They take my money and give me my sampler and Americanos. We finished the sampler and noticed we hadn't gotten our wrap. Thinking it was stil being warmed, we asked the Batista for help. Well, they forgot to put it in. No problem. They put it in and within 2 minutes, was enjoying the wrap. Starbucks = Pass (with flying colors,) not because they were quick to respond, but because they apologized for the wait and gave us a free beverage coupon to use during our next visit. I guess customer service isn't dead. Thank you Starbucks peeps in Studio City! You're giving me a "reason" to come back. I remembered your customer service post this morning while getting coffee at Starbucks. It’s interesting how Hawaiian Air failed you, their customer. They were willing to take your money (lots of it) quickly and promise to get you to your destination, but will make you have to totally work for it. Anyways, to my point in posting… I ordered our tall Americanos, a breakfast sampler, and a spinach feta wrap. They take my money and give me my sampler and Americanos. We finished the sampler and noticed we hadn’t gotten our wrap. Thinking it was stil being warmed, we asked the Batista for help. Well, they forgot to put it in. No problem. They put it in and within 2 minutes, was enjoying the wrap. Starbucks = Pass (with flying colors,) not because they were quick to respond, but because they apologized for the wait and gave us a free beverage coupon to use during our next visit. I guess customer service isn’t dead. Thank you Starbucks peeps in Studio City! You’re giving me a “reason” to come back.

]]> Comment on Social Media Class at UCLA by Jeff Meade http://the-reason.com/2010/04/social-media-class-at-ucla/#comment-19 Jeff Meade Mon, 12 Apr 2010 17:51:07 +0000 http://the-reason.com/?p=144#comment-19 Appreciate the feedback. Feel free to sign up for email updates as I'll post info for the next class here. Appreciate the feedback. Feel free to sign up for email updates as I’ll post info for the next class here.

]]> Comment on Hawaiian Airlines = Fail by Jeff Meade http://the-reason.com/2010/04/hawaiian-airlines-fail/#comment-15 Jeff Meade Thu, 08 Apr 2010 16:58:33 +0000 http://the-reason.com/?p=142#comment-15 I am trying to take my business elsewhere. I am trying to take my business elsewhere.

]]> Comment on Hawaiian Airlines = Fail by Elsie http://the-reason.com/2010/04/hawaiian-airlines-fail/#comment-14 Elsie Thu, 08 Apr 2010 02:18:29 +0000 http://the-reason.com/?p=142#comment-14 And I am going to guess your tickets are non-refundable and you cannot take your non-valued business elsewhere, right? BTDT And I am going to guess your tickets are non-refundable and you cannot take your non-valued business elsewhere, right?
BTDT

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