The Opportunity in Financial Services for Latinos
I just came across a new report prepared by two faculty members at University of Virginia’s Darden Graduate School of Business. The report, PERDIDO EN LA TRADUCCIÓN, is a culmination of a year’s worth of research focusing on financial services for the rapidly-growing Latino population in the US. Click here to download the entire report.
Máximo Report: New Generation Latino Study
One of my buddies, Gonzalo Perez, recently released a research study on 14-34 year old Latinos. For more information on the study, click here. Here’s a quick summary, the 100-page Máximo Report is a comprehensive cross-section of topics including: Media habits and preferences The role of language and identity Usage and preferences around
(Retry) The Bigness of the LGBT market
Niche marketing is all about reaching a specific group of people or clique. Nowadays, it seems that companies are increasingly marketing to the LGBT clique. And, here’s the reason: 85 percent of LGBT consumers were likely to make purchasing decisions based on which companies market to them. This according to internal research
The Bigness of the LGBT market
Niche marketing is all about reaching a specific group of people or clique. Nowadays, it seems that companies are increasingly marketing to the LGBT clique. And, here’s the reason: 85 percent of LGBT consumers were likely to make purchasing decisions based on which companies market to them. This according to internal
Powerpoint Stats: Teens embrace smart phones
Here are some stats on teens embracing smart phones and the mobile web. I trust this information will help with your next teen-focused initiative. According to The Pew Internet & American Life Project, black teens were more than twice as likely as whites to go online with their mobiles phones.
Powerpoint Stats: African Americans embrace Twitter
A recent Pew Internet study shows that African Americans are more likely that any other ethnic group to use Twitter or another online status update service. In fact, 1 in 4 African Americans online use Twitter or a similar service. No reason for me to reiterate the entire study, check
General Market Advertising
A recent Ad Age white paper “2010 America” highlights some key points begging the question for me – What’s The Reason for general market advertising? For instance, the author Peter Francese writes – Minorities are the new majority. In the two largest states (California and Texas), as well as New Mexico and Hawaii,
Powerpoint Stats: Digital Divide no longer exists
The Digital Divide is a relic of the past. The Reason… mobile devices. That's according to a study conducted by the Pew Research Center's Internet & American Life Project. The study concludes — African Americans are the most active users of the mobile internet — and their use of it
Powerpoint Stats: ESSENCE research on African-American women
ESSENCE is once again arming multicultural marketers with insight on African-American women by releasing its Smart Beauty IV research study, developed in conjunction with Vision Critical Group. The study is designed to inspire real change in marketing to women of color by identifying their buying power, influence, needs and desires
Powerpoint Stats: CPG trends driven by multicultural consumers
Nielsen recently released a study which projects growth in multicultural populations will drive consumer packaged goods (CPG) trends over the next 10+ years. The study points out that while non-Hispanic white consumers will dominate the aging population, the majority of new families will be multicultural in less than two decades.
Powerpoint Stats: Estimated $50 Billion African Immigrant Consumer Market
We all know the black consumer market isn't a monolithic group and to further prove this point, New American Dimension and the U.S. African Chamber of Commerce has just released a study describing the buying potential of the African immigrant market. Check the website for the U.S. African Chamber
The Focus Group is Not Dead
Recently finished moderating a few focus groups, actually 15, for a new client. I’ve been conducting ethnographies and moderating groups since we were worrying about the Y2K bug. Prior to these most recent groups, I was questioning the usefulness of focus groups as a research-gathering instrument. The doubt was
The Digital Divide
The digital divide…. haven't heard that phrase since 2000 when we were working with Darien Dash and Places of Color. I usually read the Unorthodoks Marketing newsletter and although they provide insight on reaching blacks online, they never use the phrase. I should ask them why? In any event, eMarketer
Powerpoint Stats: The Multicultural Economy
The Selig Center for Economic Growth at The University of Georgia recently published "The Multicultural Economy 2008." Here are some excerpts… 2008 Buying Power… buying power is essentially personal income available after taxes Combined buying power of African Americans, Asians, and Native Americans was $1.5 trillion—more than triple its 1990
Powerpoint Stats: Top 25 Most Visited Sites by US Hispanics
The below chart shows the top 25 most visited sites by US Hispanics in 2008. Those in dark green show websites that grew their Hispanic audience by up to 25%. Those in bright green grew their audiences by more than 25%. Meanwhile those in red saw their Hispanic audience shrink
Powerpoint Stats: Top 10 Hispanic Magazines
Wondering who received the lion's share of ad dollars in Hispanic Magazines last year.
Use Direct Mail to reach Hispanics
At least that’s what the findings from a study conducted by the Direct Marketing Association says. According to Anne B. Frankel, DMA senior research manager and author of the report, “The survey results reveal that Hispanic marketers find certain media channels and segmentation tools are more effective in increasing response