Advertising scholarship for African-American students
If you know any African-American high school or college students interested in advertising, tell them to check out Hyper Island. The Reason – Goodby Silverstein & Partners will pay tuition for two African-American students to attend 40-to-45-week creative programs at the digital school. For those not familiar with Hyper Island, some in
UCLA Extension
We're doing it again. My Multicultural Marketing class at UCLA Extension starts up again next week. There are still a few seats left, so tell a friend. Here's a link to the course. And, here's a description of the course: Multicultural marketing is a discipline that recognizes the divergent
360 Feedback: The Missing MBA Class
One of my b-school classmates recently had a daylong 360-feedback session at his job. He mentioned it was probably the most reflective experience he’s had in recent memory. He was better able to assess whether his perceived strengths and weaknesses matched up with what he thinks are his strengths and
Powerpoint Stats: Minority kids become majority kids in T-14 years
My friends… the demographics of this country are rapidly changing. An article in the Denver Post cites that roughly 1 in 4 kindergarten kids in this country are Latino. Compound this with census data released last week showing that Latinos make up about one-fifth of all K-12 students. The
Tina Fey Shouts Out Babson College
When you’re ranked #1 in entrepreneurship, you select commencement speakers a little differently i.e. you think out the box. Tina Fey told my alma mater to suck it in her acceptance speech at the Golden Globes. Instead of getting mad, we said thank you for the national spotlight and invited
Planned Parenthood Marketing Campaign
Planned Parenthood of Southwest Ohio recently launched a campaign, "The A-Word", designed to take the heat off their“abortion-friendly” reputation. According to their CEO, the campaign is intended to educate the public that “The A-Word” is not just about abortion, but for Planned Parenthood, it’s about abstinence, access, affordability and advocacy.
Brand: Heaven or Hell
Recently just finished up a brand audit for a client. Now is the exciting time… capturing the essence of their brand in a presentation for the board of directors. We have all the information we need, problem is we were getting lost in a barrage of bullet points. Then I