B2B marketing is just like B2C
I’m coming off the heels of a webinar for the National Alliance of Market Developers. My presentation focused on helping small business answer the question “why choose me?” To answer that question, I focused on “how to” do the following three things… Attract attention Convince people you’re the best choice
Marketing Webinar Next Thursday
When: Thursday, February 24th @ 7pm CST. Register here to listen Why: Learn marketing techniques to help you answer the question “Why You?” Developing a strong marketing message Growing meaningful attention Growing your business by mastering the skills of: Convince, Convert, and Scale
Content Curator: 2nd week of February
Stuff I've found to be inspiring, engaging, thought provoking, or just simply practical. 1. Marketing Webinar on February 24th. First up, I'll be hosting a marketing webinar with the good folks at National Alliance of Market Developers (NAMD). The focus will be "Why Me?" I'll provide tips on how to
Content Curator: 1st week of February
Here's my weekly wrap-up of stuff I've found to be inspiring, engaging, thought provoking, or just simply practical. 1. Ideas for Impact. Here's the challenge — envision a business that can be consistently profitable in the New York City area, requiring no more than $1 million to break even, while
Content Curator 1.28.11
Back again with my weekly wrap-up of stuff I've found to be inspiring, engaging, thought-provoking, or just simply practical. Let's jump right in.. 1. Apple and the Digital Wallet. Supposedly Apple's next-gen iPhones and iPads will have near-field communication chips, which means you'll be able to buy stuff by waving your
Content Curator 1.21.11
Happy New Year !! I'd like to start the New Year with a return to my Content Curator section. For my newer readers, this is a section highlighting content (articles, blogs, etc.) I've found to be inspiring, engaging, thought-provoking, or just simply practical. 1. Time to Rethink Your Message: Now
Have a Happy New Year
See you all in 2011. There's a bunch of fun stuff in the works for me next year. I can't wait for it to all unfold.
Getting over the hurdle
There are two main hurdles in the world of marketing. And, they both have to do with a Return on Investment. The first hurdle creates value for the company. It’s an expected rate of return calculation. If I were a client side marketer, I would tell every agency pitching
Here’s your strategy
Strategy in a business context is simply — HOW are you going to make money. And you generally make money when people are motivated to grab your item from the shelf or click purchase on their computer screen. On top of everything else your job requires, we need to add
ESPN Women
ESPNW, a destination for women who are passionate sports fans and athletes (their words not mine), just launched this week. I think it's a great business move. The Reason — aggregated attention. We all know women watch sports. In fact, women make up about 25% of ESPN's viewership. Problem for
Icky Sticky
All members of a group (read: clique) are connected by proverbial glue – interest or belief. For instance, religious groups have a belief system. Actually, so do franchises but that's another post. Then there are groups like sneakerheads who are connected by their shared interest/passion for kicks. Your job as
24 hour fitness: Engage Us
Why don't health clubs do more to engage their members? We all assume that once you've paid to become a member, it really doesn't matter to them whether you workout or not. They already have your money. Aside from this fact, I believe health clubs are in a unique position
I’d Rather Be…
Ever see those "I'd Rather Be" bumper stickers? They make you think of all the places you'd rather be. Me, I'd rather be snowboarding, playing with my kids, or celebrating my 2-year wedding anniversary. I'm sure you could think of a bunch of things you'd rather be doing. Sometimes "I'd
NAMIC So Cal – The Future of Multicultural Marketing
Last night I went to a great NAMIC event where we heard from a panel on the future of multicultural marketing. NAMIC is an acronym that stands for National Association for Multi-Ethnicity in Communications. I posed a question to the panel — "Is multicultural marketing a generational thing since young
Influencers
This video makes me nostalgic about my Mjini – Urban Youth Experts days when we were conducting research on urban influencers. INFLUENCERS FULL VERSION from R+I creative on Vimeo.
FFSC Wine Tasting Event
If you're in the LA area, come out for a night of fun at our wine tasting event next Wednesday (Nov. 10th). Proceeds benefit Foundation for Second Chances. More information can be found here: http://ffscinc.org/winetasting/index.html
Aspirin vs Vitamins
aspirin or vitamin, what keeps you up at night, the reason, jeff meade, jeffrey meade
Why should I believe you?
“We don’t believe you, you need more people.” That’s Jay-Z calling out Mobb Deep on his song Takeover. He was making fun of their name i.e. you can’t say your crew is deep when there are only two people in the group. I said something similar to a colleague the
Pre-digital vs. Post-digital
Interesting presentation on creating briefs for the post-digital world for all my planner friends. Click here to check it out
Why Jeff Meade?
I’m on a journey to answer one seemingly simple question — Why choose me? The same question that drove my passion for marketing when I was in college and has since led to a marketing career. The same question I challenge my clients and colleagues to answer, or ask themselves,