Babson College
Identified factors that led to under-representation of minority students in Babson College’s undergraduate business program. Market research provided insight for revamped marketing plan resulting in a 50% increase in enrollment applications from minority students in the subsequent year.
Activision
Implemented ground breaking event-focused retail partnership between Activision and GameStop. Managed field teams in 10 markets to launch Call of Duty 4, which became the top selling videogame in 2007.