Niche marketing is all about reaching a specific group of people or clique.

Nowadays, it seems that companies are increasingly marketing to the LGBT clique. And, here’s the reason: 85 percent of LGBT consumers were likely to make purchasing decisions based on which companies market to them. This according to internal research from MillerCoors.

I don’t have access to their research, but the Williams Institute at UCLA’s School of Law recently published some research showing the bigness of the LGBT population in the U.S.  Click here to download the report.

Some highlights of the report:

• LGBT population is estimated to total 9 million
• LGBT population represents 3.5% of adults in the U.S.
• Women are substantially more likely than men to identify as bisexual

hat tip to think multicultural