One of my buddies, Gonzalo Perez, recently released a research study on 14-34 year old Latinos. For more information on the study, click here.

Here’s a quick summary, the 100-page Máximo Report is a comprehensive cross-section of topics including:

• Media habits and preferences
• The role of language and identity
• Usage and preferences around social and digital media
• Issues, concerns and attitudes that shape the New Generation Latino perspective
• Perceptions on marketing and advertising

Nowadays, companies are cutting back on syndicated studies. The Reason — syndicated data provides you with a bunch of nice-to-knows, but if doesn’t tell you what to do next. Gonzalo and his partners may have overcome this challenge… As an additional special component, the NGLC and Motivo Insights have partnered with Guy Garcia, CEO of Mentametrix Inc. (www.mentametrix.com) and author of The New Mainstream: How the Multicultural Consumer Is Transforming American Business, to provide comprehensive market insights and speaking and consulting services focused on New Generation and New Mainstream consumers.